Bienvenue Bleu Jour!
UTRUST is the official crypto payment provider to French-designed consumer electronics, Bleu Jour. Creating hi-tech pieces with contemporary design for the modern consumer, Bleu Jour is physically represented all around France in speciality retailers and their online boutique stands as their flagship store with international shipping. Now, customers around the globe are able to shop online at Bleu Jour using major cryptocurrencies such as Bitcoin (BTC) and Ethereum (ETH), and our native token UTK.
This partnership brings us one step closer to building the crypto payment ecosystem of tomorrow. Bleu Jour and business-forward merchants alike help us lead the revolution and mainstream crypto payments. Launching with selected merchants is key to our success. And so is prioritizing markets with high adoption potential. Exactly why Bleu Jour is our first and newest French merchant.
“We are expanding our network into the lucrative French consumer electronics market, valued at €5,885 million in 2019 by partnering with our first French merchant, Bleu Jour. The country’s 17.3m electronics users now have the opportunity to pay with the top cryptocurrencies, in addition to fiat currency, with the reassurance that their purchase is fully protected. Total market revenue generated through online sales is projected to reach 34% by 2023, and UTRUST is helping to drive consumer confidence and eliminate problematic chargebacks for retailers. Bleu Jour’s focus on design and technology aligns it very well with UTRUST and we look forward to developing this partnership together.”
Nuno Correia, CEO at UTRUST
The French consumer electronics market is a lucrative one. It has been valued at €5.8 billion in 2019 with an estimated annual growth rate of 9% until 2023, according to Statista projections. E-commerce is thriving, with the total market revenue generated by online sales estimated to reach 34% by 2023. This presents a great opportunity for UTRUST to help eliminate payments pain-points and costs for online retailers while driving consumer confidence in a strong e-commerce environment. By enabling crypto payments at Bleu Jour, we’re allowing a growing market of 17.3 million electronics’ users in France alone to enjoy instant transactions and full protection for their purchases.
Bleu Jour’s business focus and company profile are very much in line with UTRUST goals and vision. We look forward to developing this partnership and growing a new community of crypto users among technology aficionados. If you want to keep up with our growth journey, just join our newsletter or follow us here.
Au revoir.
UTRUST going live with a new international merchant in a key market was originally published in UTRUST on Medium, where people are continuing the conversation by highlighting and responding to this story.