UTRUST wants to help push adoption and utilization of cryptocurrencies around the world but this isn’t a sprint, it’s a marathon. We’ve already started the journey to build the monetary infrastructure of tomorrow, but we’ve chosen to walk before we can run the distance. UTRUST is a company that will become a thought leader in the decentralized space but to accomplish that we need to build a strong history of successful case studies. So, we’ve begun our journey by partnering with medium-sized and large businesses to expand our network of success.
Trustless, international transfers of money are the future of business and economic policy. In order to build our leadership position, we need to continually establish out the most credible actors operating. We wouldn’t be called UTRUST if we didn’t feel that we could establish the trust of an international network of businesses. Our first partners form the foundation of our growing ecosystem.
Our first two business partners are the football club S.L. Benfica and the tech merchant Phone House. We hand-selected these businesses because they are enterprises with international reach and high volumes of digital business. On top of that, they want to be on the cutting edge of finance and technology. Furthermore, both businesses are reaching beyond their borders to international customer bases. This makes them a perfect match for decentralized technology along with the flexibility and trust of cryptocurrencies.
Working primarily with agile international businesses like S.L. Benfica and Phone House allows for the easy integration of new technology into regular business processes. Legacy businesses usually have difficulty integrating new technologies into their platforms. This is due to their reliance on traditional financial systems to maintain consistent business relationships. They also have to stick with their product roadmap to solidify the trust of clients and partners. All this takes time. UTRUST will eventually be sought after by large businesses, but establishing a proven track record with more flexible supporters will help establish its utility. Innovating with new technology is difficult for many reasons, our job is to make the choice clear.
S.L. Benfica, Phone House and soon to be announced medium-size merchants will showcase the value add of partnering with UTRUST.
The main benefits of utilizing crypto include greater efficiency, an opportunity for new customer acquisition, and a public relations bump from the crypto space. Currently, we are working with other medium sized merchants like Jumpseller and Payrexx as well. As we gain traction in the global market we believe that larger merchants will follow suit. The best path forward for UTRUST and its partners is scaling along with them while adding value to their everyday processes. As decentralized technology brings benefits to our first two partners, we take an important step towards the global utilization and adoption of cryptocurrencies and blockchain technology.
A sustainable business roadmap to mass adoption was originally published in UTRUST on Medium, where people are continuing the conversation by highlighting and responding to this story.